Uri Hertz

“No man is an island, all to himself” wrote from his sickbed John Donne, the 16th century English poet. That’s true, we seldom make decisions in isolation. Social bonds and groups can empower us, but they can also be suffocating and restricting. Cooperation can help us achieve great things, but cooperation to compete can have horrible consequences.

As a cognitive neuroscientist, I'm fascinated by the we make decisions together. Why do teams outperform individuals? How do psychological biases affect the way we share information, and what happens when communication fails. I’m trying to piece together an answer to these puzzles by using online and lab based games.My research practice includes behavioural measurement and computational models. I use neuroimaging methods in order to understand the neural basis of collective decisions.

At the present moment I am a research associate at the University of London. I am part of an interdisciplinary team including neuroscientists and philosophers working on The Human Mind Project. I am also part of the Crowd Cognition group in the Institute of Cognitive Neurosciencein UCL, where we examine the way small groups and crowds make decisions. Before that, I did my PhD in computational neuroscience at the Hebrew University of Jerusalem, in the Interdisciplinary Center for Neural Computation (ICNC), where I studied multisensory integration and perception in Amir Amedi's lab.


Contact Details

E-mail: uri.hertz@london.ac.uk
Telephone: (+44) 20 7679 5429
Address: Senate House, Malet St, London WC1E 7HU
Twitter: @uhertz